Keep more of every sale than anywhere else.
Amazon, eBay, and Poshmark take a double-digit cut. Gideon charges a flat 1% — and shows every other cost separately. Here's the difference, in real dollars.
Move the price. Watch the gap.
Net to the seller after each platform's typical all-in fees. The difference compounds on every single sale.
Per-sale net to the seller after typical all-in fees. Mercari's figure looks high because its fees moved to buyers; Shopify has no marketplace fee but charges a monthly subscription and brings no built-in audience. Competitor rates are approximate (US, general merchandise), category-dependent, and change over time — verify each platform's current published fees. Gideon payment processing is a pass-through estimate (2.9% + $0.30), shown separately.
The same $100 sale, everywhere
Each platform's typical all-in seller cost on a $100 sale — and what's left in your pocket.
$96
you keep on a $100 sale
Flat 1% platform fee + pass-through processing, fully itemized. No buyer junk fees.
$86
seller keeps · −13.7% per-sale fees
~13.25% final value fee (processing included) + ~$0.40/order.
Final value fee is category-dependent (roughly 8–15%); some categories and store subscriptions differ.
$85
seller keeps · −15.0% per-sale fees · +$40/mo
~15% referral fee (common categories). $39.99/mo Pro plan and FBA fees are separate.
Referral fee ranges ~8–17% by category. The $39.99/mo Professional plan and FBA/storage fees are separate, not part of the referral rate.
$90
seller keeps · −10.0% per-sale fees
6.5% transaction + ~3% + $0.25 processing + $0.20 listing.
Payment processing rate varies by country. Offsite Ads can add 12–15% on attributed orders.
$80
seller keeps · −20.0% per-sale fees
Flat 20% on sales $15+ (flat $2.95 under $15).
Fashion/closet-focused. Flat $2.95 on sales under $15 changes the effective rate on cheap items.
$100
seller keeps · −0.0% per-sale fees
Seller selling fee largely removed; buyers now pay a service fee instead.
Per-sale seller cost is now low and variable; the cost shifted to buyers.
$89
seller keeps · −11.2% per-sale fees
~8% commission + payment processing on live sales.
Live-selling marketplace; commission is category-dependent and assumes live/auction formats, not static listings.
$97
seller keeps · −3.2% per-sale fees · +$39/mo
Your own store: no marketplace fee, but ~$39+/mo + 2.9% + 30¢ processing — and no built-in buyers.
Not a marketplace — there's no selling commission, but also no built-in audience. You pay monthly + processing and drive all your own traffic. Using a non-Shopify-Payments gateway adds a transaction fee.
$90
seller keeps · −10.0% per-sale fees
Free for local pickup; ~10% on shipped Checkout orders.
Local-pickup deals are typically free and arranged off-platform. Shipping/Checkout availability and the ~10% fee vary by seller eligibility and region.
Per-sale comparison only; subscriptions (e.g. Amazon Pro, Shopify) are shown separately and not added in. Competitor rates are approximate (US, general merchandise), category-dependent, and change over time — verify each platform's current published fees. Gideon's 1% + pass-through processing are exact.
Where Gideon pulls ahead
Keep 99%, not 80–87%
Most marketplaces take 10–20% before payment processing. Gideon charges a flat 1% platform fee — the rest is yours.
No blended, mystery rates
We itemize the 1% fee, processing, shipping, and tax separately. You always know your real net before you list.
A seller OS, not a listing box
AI listings, profit math, manifest grading, CRM, and cross-listing — tools the big platforms make you buy elsewhere.
Sell almost anything, safely
Local pickup, liquidation lots, and lead-only categories (vehicles, real estate) — with guardrails the others don't offer.
Tools the big platforms don't give you
Where eBay, Amazon, and the rest stop at listing, Gideon keeps going — the seller operating system is built in, not sold back to you piece by piece.
Get these free- Flat 1% platform fee most others
- Built-in profit calculator most others
- AI listing builder most others
- Liquidation / manifest grading tools most others
- Cross-listing export most others
Compare Gideon to a specific platform
About these numbers (last reviewed Jun 2026)
Competitor fees are approximate, US-market, general-merchandise figures that vary by category and change over time — they're here for honest positioning, so always verify each platform's current published rates. Gideon's 1% platform fee and pass-through processing are exact. A few specifics we keep straight:
- Mercari restructured fees in 2024 — most seller selling fees moved to a buyer-paid service fee, so it's not a flat ~10% seller fee anymore.
- Facebook Marketplace is usually free for local pickup; the ~10% applies to shipped Checkout orders, and availability varies.
- Shopify isn't a marketplace — no selling commission, but a monthly fee, processing, and no built-in buyers.
- eBay and Whatnot are category-dependent; Amazon's referral fee and $39.99/mo plan are separate.
Same sale. Bigger payout. Better tools.
Start free, pay a flat 1%, and keep what you earn.